According to the US Census Bureau, the Hispanic population in the United States is estimated at 54 million with roughly 10 million Texas residents of a Hispanic background. Spanish is widely spoken in the US and around the world. If you’re running a business, you’re making a huge mistake if you’re not paying attention to your Spanish-speaking clientele.
Depending on the nature of your business, a bilingual answering service may be a must. Companies that offer medical or legal services must rely on trained staff to handle emergency calls in both English and Spanish. However, it makes good business sense no matter what industry you’re in to offer your customers the choice of being served in the language they prefer.
How To Be Number One In Customer Service
It’s estimated the purchasing power of Hispanic Americans will represent $1.5 million dollars in 2015 according to an article published in Forbes. For the many Americans who speak Spanish at home, being served in their native tongue can mean the difference between brand loyalty and taking their business elsewhere. Communicating with customers in Spanish can determine the success of your business.
A bilingual answering service can provide both cultural sensitivity and knowledge about values that will allow your Hispanic clientele trust your company. Trust is so important when it comes to customer care, especially when there’s a problem to address or an important issue to resolve regarding payment or overall customer satisfaction.
In Case Of Emergency…
When every second counts, it’s important that your business can respond quickly — without the delay caused by a language barrier. Relying on a live operator who can immediately grasp the information provided by an anxious caller and respond with a reassuring voice on the line is imperative to your customers, particularly in a medical emergency.
Companies who offer medical or dental services certainly benefit from a bilingual answering service. But other industries also may need to respond to an emergency from time to time, including construction companies, legal services or government agencies that deal with municipal concerns or family services.
A Competitive Advantage For Your Business
It’s a fact that bilingual workers are a wise addition to any company because they bring added value. Employees who speak more than one language have been shown to be better listeners, communicators and multi-taskers. They process information more quickly than other workers, increasing overall productivity. Bilingual call center staff can be tasked to perform other duties than simply answering the phone. Consider the benefits of hiring a bilingual employee to take care of marketing projects that require outgoing calls in Spanish, like customer surveys or follow up inquiries.
Ready To Hire A Bilingual Answering Service?
Monroe Telephone Answering Service is a Texas-based answering service serving clients nationwide with highly trained professional call staff fluent in both Spanish and English. To learn more about our bilingual answering service, contact us toll-free at (877) 546-9900.