Long before the average car buyer speaks to a salesperson on the floor, he or she has probably searched for vehicles online. When these potential buyers call your dealership after hours to ask questions about what they’ve found, what happens to these leads when no one is available to respond?
Potential buyers may want the particulars on a car they saw advertised or may just want general information. Providing that information to them when they need it can turn a lead into an appointment and ultimately into a sale for your company. Monroe Answering Services can help distinguish your car dealership from others in the area by providing prompt responses to callers.
Why Answering Calls Is Important For Your Shreveport Car Dealership
Capturing interested prospects is very important for both new and used cars as average new car prices approach nearly $34,000 and used cars nearly $20,000. Not being available when buyers are interested could send them to another website and another dealership.
Studies confirm that when a dealership does not respond to a call or message within five hours, the chances of selling the vehicle drop by 50%. An unanswered call could mean the loss of a sale.
While interested buyers who call about a particular car at 3:00 in the morning cannot buy the car over the phone or test drive it until business hours, the virtual agent who answers the phone can field questions about the brand and dealership as well as about the specific vehicle. He or she can put a human touch on your agency.
If the car in question is no longer available, the virtual representative will discuss what the buyer was looking for in a car and tell them about other vehicles that are either in stock or that the dealer can access. Capturing the call can start to build a relationship with the caller and commit them to an appointment.
Other Ways Virtual Agents Can Build Your Business
Using a virtual answering service can assist your dealership in other ways besides answering after-hours calls or fielding them when your sales personnel are away from their desks. Virtual agents can:
- Respond to email inquiries
- Provide vehicle location services to those in search of a particular make, model, color, or other special specs
- Make outgoing calls about safety recalls
- Conduct customer inspection surveys among buyers and visitors to the service department
- Take applications for financing and share information about available financing packages
- Serve bilingual customers when necessary
- Schedule service appointments
How Monroe Services Can Help Your Dealership
Modern buyers have access to the internet 24 hours a day, but having live customer service agents available at all times can put your dealership ahead of others in the area. Knowledgeable representatives can make your sales staff’s job easier, so that they can spend more time closing deals and less time working with those who are just at the shopping stage.
Monroe Answering Services, founded in 1932, has experience working with car dealerships in Shreveport, New Orleans, Galveston and beyond. For information on how we can help your business stand out, contact Monroe Answering Service via our website or at (409) 981-9797 or (877) 546-9900.